our story

It all started in Paris…and while that may sound like the opening to a cliché holiday romance, for Maisonette’s owner, Amanda Reeves, it’s the truth.

As a U.S. servicemember, she had the good fortune to be stationed in Paris in 2013 and immediately fell in love with Europe’s café culture. In 2016, Amanda transitioned out of her military career, intent on moving back to the states and opening her own café. However, la vie intervened, and she found another love—in a fellow U.S. servicemember, Justin with two more years left in Paris. Amanda stayed in Paris, worked in a specialty coffee shop and earned an MBA in entrepreneurship. Time flew by and the couple married, started a family, and the cafe dream fell by the wayside.

In late 2020, Amanda and her family landed in Southern Pines, North Carolina. There was no question this would be their forever home, and that this community would be where they could finally invest, connect, and become a part of something bigger.

c’est la vie

In the summer of 2023, dreams and visions came to life around the little yellow espresso machine, and the core of the business and brand began taking shape: a commitment to collaboration and connections, and a whole-family approach to the experience.

Maisonette’s growth through the ups and downs of small business life from a mobile coffee bar to a brick-and-mortar cafe is owed to the turn-out, feedback, and support of the community. The result is a space built both for and with the community. It’s meant to be an extension of people’s own living rooms or front porches—a place to feel both comfortable and comforted, where friends and family can gather, and where connections are made and nurtured. People come to Maisonette for the coffee and food, but stay for the sense of home.